The Oregon Brewers Festival is revamping its approach to advertising this year. We recognize that beer marketers are looking for more ways to build their brands and create communities that support their products.
We are not abandoning our commitment to the festival program, though. It remains a vital part of the festival guest's experience and an indispensable guide to "what's on tap."
Look for new ways to reach the largest beer festival audience of its kind in the coming weeks. To join the conversation, leave comments here with programs and approaches that you think will help your favorite brew reach its audience.
Wednesday, March 4, 2009
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