Video promo and complementary festivals

Summer is, naturally, the time for festivals. We're talking about beer in this blog, but it goes far beyond that, of course. I've just spent a bit of time at Beervana, perhaps Portland's most incisive beer blog, and saw what I thought fit very well with the whole notion of promoting a brewers festival. Through the use of social media and with a well produced, though amateur, video, one comes away from it with a desire to go to the North American Organic Beer Festival. I know I do.

North American Organic Brewers Festival, 2008 from Alison Grayson on Vimeo.