Thursday, March 12, 2009

The brand, pt. 2

Today's post is really a place holder. Draft Magazine just posted an article about Penn Brewery's label update. Since I spent my formative beer drinking years at nearby Bethany College (a good decade or so, really, before craft brewing existed), the article merited a post. Iron City was the brew of choice for me and its brand has remained strong in the Steel City, and not because of label art. But, I digress.

Draft equates the appreciation of label art with album art, a sort of misnomer in the age of iTunes and the vanishing CD market. Regardless, the few nuggets from the article and comments from the CEO are worth tucking away.