Friday, March 6, 2009

OBF Program Guide

Visitors to the Oregon Brewers Festival have had the opportunity to purchase and use this program guide each year. We settled on a booklet size after several tries with larger forms. Guests told us they wanted a program that could be carried easily and, perhaps, fit in a back pocket. This size and style has been the standard since 2003.

What do you think? Too much? Too little? Does it need more content in some areas and less in others?

We have also included a "Tap Map" with the guide since 2006, a change that appears very welcome.

Should the guide remain in print or go digital, or both? How about mobile?

Oregon Brewers Festival Program Guide 2008